Why Digital Marketing is more important than starting a business?

Business is a thing with which You can sell a product or service and make a profit but it is less important than Digital Marketing. Why so?

Let’s find out

Imagine you’ve just launched a business. You believe your product is excellent and will sell on its own, but what if no one has ever heard of it? How will they buy it?

The marketplace is very noisy. No doubt your product is amazing but there are many products out there which do the same thing as your product and people are used to that product. Advertising is not marketing. Marketing is all about cutting through the noise to introduce something new and to create maximum impact.

You should select smallest viable market. Small enough to have a clear understanding of their needs and desires but large enough to be viable (enough potential customers to help you build initial momentum).

It is very difficult for people to change their choice of product and if they don’t even know about your product then you might fail in your business.

That’s where Digital Marketing saves us.

Digital marketing helps us to connect to the audience through online tools. Everybody is connected to the internet in today’s world and the amount of time spent by people on the internet means that digital marketing boomed. It is assumed that Global Digital Advertising and Marketing Market will reach $786.2 billion by 2026.

It means using online tools to sell or promote our product or service. There are many types of it such as Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Google Ads, Facebook Ads, etc. It allows us to get creative and stand out from the crowd.

Types of Digital Marketing:

1. Search Engine Optimisation (SEO): It is the process of optimizing websites so that they can rank on search engines through organic searches. The traffic from SEO is non-paid and valuable. There are three types of SEO:
   
   On-page SEO: It is about relevancy. The search engine needs to know what your website is about. So the right title, description, and keywords in the content of the website are important. We can use different keywords in the content to improve its ranking.
   
   Off-page SEO: It is about quality. If your website has more backlinks, then the website is considered to be important. When other websites link to your website then it is called backlink.
   
   Technical SEO: It refers to the website speed, and how fast the website is loading. It also helps to improve website ranking. It includes tasks like optimizing site speed, mobile-friendliness, URL structure, and implementing schema markup.
2. Content Marketing: If you understand what people want and create content for them, SEO will take care for itself. It involves the creation and sharing of online materials such as blogs, videos, social media posts, and articles to educate, inform, and entertain customers. The goal is to establish trust, build brand awareness, and drive customer engagement.
3. Social Media Marketing: Social media marketing is a form of digital marketing that involves using social media platforms to promote products, services, or businesses. The goal of social media marketing is to increase brand awareness, drive traffic to websites or landing pages, generate leads, and ultimately, convert users into customers. It involves creating and sharing content, engaging with followers and customers, and running targeted advertising campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
4. Pay – Per Click (PPC): Pay-per-click (PPC) is a type of online advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used in search engine advertising, where advertisers bid on keywords that are relevant to their target audience. When a user searches for a specific keyword, the search engine displays ads related to that keyword. The advertisers only pay when someone actually clicks on their ad, which makes PPC an effective and measurable form of advertising. It allows advertisers to control their budget, target specific keywords and demographics, and track the success of their campaigns.
5. Email Marketing: Email marketing refers to the process of utilizing email to promote products, services, or business offerings to a targeted audience. It involves sending commercial messages, advertisements, or newsletters to a group of individuals who have expressed interest or have consented to receive such communications via email. Email marketing is commonly used by businesses for customer acquisition, lead generation, building customer loyalty, and driving conversions. It is an effective and efficient marketing strategy that allows businesses to reach a large audience, personalize messages, track results, and nurture relationships with their customers.
6. Influencer Marketing: Influencer marketing is a type of marketing strategy where brands collaborate with individuals who have a significant online following and influence over their audience. These individuals, known as influencers, promote products or services through their social media platforms, blogs, or other online channels. Influencer marketing allows brands to reach a larger and more targeted audience, as well as build trust and credibility with consumers. It has become increasingly popular in recent years due to the rise of social media and the impact influencers have on consumer behavior.

Importance of Digital Marketing

1. Good for Brand Growth and Awareness: Digital marketing helps you to reach a large audience on the internet. With various platforms like social media, search engine optimization, email marketing, and content creation, businesses can reach a large audience and build brand visibility. Digital marketing allows for targeted advertising, which ensures that the right message is delivered to the right audience, increasing brand recognition and engagement.
2. Targets Online Customers: Digital marketing is a strategy that focuses on targeting online customers. With the increasing use of the internet and digital technologies, businesses are now able to reach their target audience more efficiently through various online channels. As of Jan 2023, there are 5.16 billion internet users, all of these may be interested in your brand.
3. Affordable: Digital marketing is indeed affordable compared to traditional forms of marketing. A well-planned digital marketing strategy allows businesses to reach a larger audience at a lower cost. It allows for real-time adjustments and optimizations, resulting in a more cost-effective advertising campaign.
4. Measurable: Digital marketing is measurable. By using various analytics tools and tracking technologies, marketers can track and measure the performance of their digital marketing campaigns. They can measure key metrics such as website traffic, conversion rates, click-through rates, and engagement levels. This allows marketers to understand the effectiveness of their strategies and make data-driven decisions to optimize their marketing efforts. Measurement helps in identifying what works and what doesn’t, enabling marketers to allocate resources effectively and maximize their ROI.
5. Faster and more efficient: Digital marketing is indeed faster and more efficient compared to traditional marketing methods. With digital marketing, businesses can reach their target audience faster through various online platforms such as social media, email marketing, and search engine optimization. It also allows for better targeting and personalization, as businesses can tailor their ads and content to individual preferences and demographics.
6. Reaches out to mobile users: Digital marketing is an effective tool for reaching out to mobile users. With the increasing usage of smartphones, mobile marketing has become crucial for businesses to connect with their target audience. There are 6.84 billion smartphones in the world and 4.76 billion people use social media so there is a huge number of potential customers on mobile.
7. Allows you to stand out from your competitor: Digital marketing allows you to stand out from your competitors by providing you with various tools and strategies to reach your target audience effectively. With digital marketing, you can create personalized campaigns, target specific demographics, and track your results in real time. This enables you to optimize your marketing efforts and make data-driven decisions to stay ahead of the competition.
8. Easier to adapt and change a digital marketing strategy: Digital marketing is easier to adapt and change compared to traditional marketing strategies. With digital marketing, you have the ability to track and analyze data in real time, allowing you to make quick adjustments and optimize your strategy based on what is working or not working. Additionally, digital marketing channels such as social media, email marketing, and search engine optimization provide the flexibility to create and update content easily, making it easier to stay relevant and adapt to changing trends or customer preferences.
9. Can improve conversion rates and quality of leads: Digital marketing can indeed improve conversion rates and the quality of leads. By leveraging various techniques like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, businesses can target their audience more effectively. This targeted approach helps to bring in qualified leads who are more likely to convert into customers.
10. Establish brand reputation: Digital marketing is an effective strategy to establish a brand reputation. By utilizing online platforms, businesses can create a strong online presence and engage with their target audience. Through various techniques such as search engine optimization (SEO), social media marketing, and content marketing, companies can enhance their brand image and credibility.